JBL

Bronze in Native Advertising Awards in Berlin.
Best use of Facebook.

Brief
Position JBL as a strong brand for fitness headphones Target a young female audience.

Concept
Let 3 popular fitness profiles talk about how important music is to their workouts. The headphones will be featured, but we only talk about music and training, not tech.

Profiles
Alexandra Pizzoni
Isabel Boltenstern
Anja Forsnor

Art Director & Editor